4 tools to help your small business communicate effectively with global consumers

Business globalization presents small-business owners the opportunity to reach a wider global audience, but without the proper tools, their efforts may be lost. In addition to localizing the contents of a website by using professional translation services, small-business owners should research online tools that can help them further tailor their services to international consumers.

Communication is key when speaking to global clients, so consider how the following online marketing tools can assist your brand as it adopts an international focus in the new year.

1. MailChimp
Email is arguably one of the easiest and most efficient ways to reach your business' audience, but few tools allow you to effectively measure how accurate your efforts have been. MailChimp not only offers small-business owners the opportunity to segment their audience and target a specific group of consumers, but also discover just how useful their methods have been. 

Time your emails so they reach your target audience appropriately.

By breaking down specific emails by features and target audience, MailChimp is ideally suited for companies reaching an international audience. The tool can assess your brand's demographics, then recommend certain times during the day where your audience is most likely to click on your links. This feature is especially helpful for businesses looking to expand globally, as they can learn more about the buying habits of their international consumer base without being in the same region.

2. Shopify
Companies looking to start producing goods for overseas consumers should develop an online store that can be accessed by international consumers from all over. Shopify is an excellent resource for businesses that have a physical site, but need a bit of assistance getting an online store off the ground. By developing or adapting an online purchasing center for global consumers, businesses can reach an even wider group of buyers through easy-to-use and visually-stimulating virtual stores.

"Small-business owners do not need a background in design to create an effective online shop."

Small-business owners do not need to have an extensive background in design to get their stores off the ground – with this resource, they can choose from a variety of templates best-suited to the international market of their choosing. This is particularly important for brands that are using a business localization service, as they can match features to the translated content they're already planning to place on the site. 

3. HubSpot
There are many variables to consider when developing the most effective marketing campaign possible. Small-business owners who are not well-versed with the intricacies of inbound marketing may be intimidated by the many factors to consider, but thankfully, there are tools that can make this much easier. HubSpot is one of the most popular marketing resources for these individuals. This service can assess the endeavors your business is currently undertaking, then discover how they can improve to increase your company's visibility among its target consumer base.

When it comes to tailoring your content for a global audience, HubSpot can help. The company currently serves more than 11,500 consumers in 70 different countries, and assists businesses looking to boost their SEO tactics, blogging strategies and sales conversions as they go global. 

Coordinate content among your social networks to effectively reach global consumers.

4. Visual.ly
Visuals can be a powerful tool for small businesses. Generally backed by images, hard data and intriguing colors, these additions can prove to be among the most effective tools on your website when getting site visitors to interact with your contents. Visual.ly generates infographics, videos and presentations that can be easily added to your business' site, presenting your online visitors with visually-stimulating objects geared toward garnering interaction.

Since your brand can pick the content presented on these infographics, it is important you adapt visuals for international markets by using business language localization, which can ensure both your visuals and their accompanying data are as influential as possible. 

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