The call center industry has long been regarded as a first mover in the mass migration to offshore customer service. This migration has moved from concept, to idea, to megatrend in a matter of decades. In the last few years another concept has come to rival the offshore call center: web-based customer support.
Desk.com has led the web-based customer support revolution and now they’re leading us into the next frontier: globalizing customer service. Through its integration with Salesforce, Desk.com can couple its customer support systems with powerful customer relationship management capabilities all over the world. Combining those capabilities with VerbalizeIt’s seamless API integration allows Desk.com to address customer concerns in any language.
Common Sense Advisory, a research firm offering insights for global market leaders, reports that:
• 72% of consumers say they would be more likely to buy a product with information in their own language
• 56% of consumers say that the ability to obtain information in their own language is more important than price
(Source: Common Sense Advisory Report Can’t Read, Won’t Buy: Why Language Matters on Global Websites)
Desk.com and VerbalizeIt are addressing these customer concerns together to open up new markets and reach more customers via the Desk.com platform. Desk.com’s long list of clients range from internationally recognized tech players like Squarespace and Klout to your favorite potato chip company UTZ. Now these companies can reach more website creators, social media mavens, and potato chip fans all over the world via Desk.com’s multilingual customer support.
Because VerbalizeIt’s API can be accessed by anyone, human translators can be integrated seamlessly into support, marketing, or business development platforms in order to help companies grow. With one request a translator will translate your text and return it to you in 24 hours saving you time and money and allowing you to focus on the more important elements of running your business.
Here’s how it works for Desk.com users:
To learn more about the Desk.com and VerbalizeIt partnership visit Desk.com.
CEO and Co-founder of VerbalizeIt